The Most Powerful Promo Products This Summer
- Created: Tuesday, 07 April 2020 12:21
If you're looking for a creative way to get your brand name out there, promotional swag is the way to go. These items come in so many shapes, colors and sizes. Plus, as items your target customers are bound to use all the time, promo products make your logo look great and spread your message to potentially thousands of people. With summer around the corner, it's the perfect time to find some seasonal goods to hand out at your next event.
The Benefits of Promotional Products
Many are surprised to learn promotional products are such effective vehicles for advertising. While most people tune out the advertisements they see every day, nearly 10 out of 10 people say they are willing to go out of their way to nab a promotional giveaway. This kind of marketing campaign is a welcome opportunity for many consumers because it provides something useful. It's also a powerful way to get your brand seen and remembered:
- More impressions: A fantastic promotional product generates hundreds of impressions whenever people use it. Over their lifetimes, promotional products can attract thousands of views. In the U.S., the average promotional bag creates 3,300 impressions. Other wearables generate between 2,500 and 6,100 impressions. Any product a consumer takes with them when they go out is on track to get noticed thousands of times. Summer-themed products are so effective since people pack them along when globe-trotting and beach-hopping.
- Better memorability: Consumers who receive promotional products have a far better brand recall. Nine out of 10 people who receive a promotional product can recall the brand later. In comparison, only three in 10 consumers recall brands they encounter in broadcast media advertising. Other channels are even lower, with only two in 10 customers remembering brands in print, online and social media advertising.
- Long-lasting: The critical difference between promotional product advertising and other forms of advertising is that products are tangible items. They follow people wherever they go and represent a physical connection to a brand. While a TV commercial or digital ad plays for 30 seconds, a promotional product lasts for years. An incredible 41% of consumers keep their promotional products for one to five years, and 40% keep them for even longer. Seven out of 10 consumers will pass a product on to someone they know, and one third will donate it. These goods have an incredible reach, generating impressions from many owners for years.
- Compelling calls to action: Promotional products get noticed and convince people to act. Seven in 10 consumers can recall a promotional item's call to action. Eight in 10 recipients research the brand, and 83% are more likely to do business with the company.
- Most cost-effective: Promotional products are incredibly affordable. The main reason for this is the ability to take advantage of bulk prices. When you buy swag to woo customers, you can save more in higher quantities. When you buy a few hundred items, each with the potential to gain thousands of views, the cost per impression is astounding. The Advertising Specialty Institute estimates the average promotional product costs 0.7 cents per impression. By comparison, newspapers cost 3.2 cents per impression, and prime-time TV goes for 2.5 cents.
- Positive associations: Everyone loves a free gift. Eight out of 10 consumers say they like receiving promotional products. Even better, 82% have a more favorable impression of the brand. And while 68% of people have skipped a video ad in the past six months, only 20% have discarded a promotional product.
What Makes a Promotional Product Effective?
When choosing some swag to give out this summer, keep in mind the features that make a promotional product powerful. If it can be used in a high-visibility location, your freebie becomes a walking billboard. If it is useful, the product's owner will use it more often, helping others see your swag and creating positive associations with your brand. Choosing a product that fits your brand's personality and your target customers' needs is the best way to further your business and sales:
- Wearability: A promotional product a consumer can wear around increases its chances of being seen. Wearable items venture into the public eye often. Any merchandise you can carry in crowded places, such as reusable shopping bags and beach towels, also have a high impact.
- Utility: Swag designed for daily use will receive many impressions. A desk accessory, for example, might be seen by its owner's coworkers several times a day. Any item that provides usefulness has a higher chance of being seen.
- Brand messaging: A promotional item is a physical manifestation of a brand. You can strengthen your message if the item has some relation to what your company does. Also, the promo should look and feel like the business it is promoting. Choosing a base product that matches your corporate color scheme can further extend your name.
- Audience awareness: Customize your promotional gifts to the consumers you want to attract. A company targeting B2B clients would do well to give away office supplies. A travel business might give away beach towels to evoke feelings of a tropical vacation.
7 Promotional Products Your Customers Will Actually Use This Summer
1. Beach Towels
Nothing says summer fun like a beach towel. Towels make great giveaways because they are perfect for promotional events such as pool parties and beach bashes. They're particularly smart for hotels, beach resorts and country clubs because they encourage future visits. Any company with a connection to water or the beach can evoke their brand with a colorful beach towel.
Towels offer many options for customization. They come in an array of vibrant colors so you can find one that matches your branded color scheme. Once you've selected your towels, you can have them imprinted or embroidered with your brand name or logo. You might also include contact info and a tagline with a beachy flair.
With ink imprinting, the towel's threads will be dyed in your logo's pattern. Ink is a more affordable branding option, but you might see the image start to fade after years of laying in the summer sun. For more luxurious and higher-quality branding, you can choose to have your pool towels embroidered. Embroidered towel giveaways could serve as gifts for your best clients or your executive team.
A high-quality towel will last anywhere between five and 10 years. Since beach towels are usually only used during warmer months, they can last much longer. With a pool towel, your customers will be seen summer after summer at country clubs, resorts and beaches. Since beach towels usually lay out in full view, your information will be visible to hundreds of nearby beachgoers and pool loungers. When people wrap your promo towels around themselves, your logo travels around the beach or resort, receiving even more impressions.
Another benefit of a promotional beach towel is that they are a unisex gift. You don't have to worry about ordering in different sizes or shapes to give to different customers. Your promo towels can be one size fits all. Also, these fabrics have a lot of space to brand. They have one of the largest imprint sizes of any promotional item. You're limited only by the dimensions of the towel you choose for a high-visibility promotion.
2. Beach Bags
3. Rally Towels
Some brands might benefit from promotional rally towels as part of their summer swag offerings. Rally towels are part of a long-standing tradition for sports fans. Often associated with football, rally towels let fans show their support for sports teams across the nation. Schools, summer programs and sports teams can all promote their brands and their team colors with rally towels.
Because of their use at celebrations, rally towels are also fantastic promotional event giveaways. Get noticed at concerts, summer festivals, parades and more by handing out rally towels for partygoers to wave with excitement. As a bonus, a branded rally towel is the perfect tool to help users dry off on a hot day.
Rally towels attract lots of attention thanks to their eye-catching colors. Since they're used primarily at games and other celebratory events, they are a high-impact promotional item. Your brand will gain valuable impressions whether you're promoting a sports team or participating in a big gathering.
4. Travel Accessories
5. Beach Balls
6. Custom Sunscreen
Another unique, useful promotional item to consider is a bottle of sunscreen. Have your logo printed onto a travel-sized bottle of sunscreen for the ultimate user convenience. They're perfect for summer since people will always need sunscreen to protect themselves. Some promotional sunscreens come on keychains, which gives your brand added visibility since their owners take them wherever they go.
Sunscreen can be a fantastic way to get your brand noticed since 30% of U.S. consumers own promotional health and safety products. Among those that own branded health and safety items, 27% of these individuals take them wherever they go. Sunscreen can be an excellent investment in making your brand memorable this summer. In the U.S., 82% of buyers can recall the name of the company on the safety product they own.
7. Drink Accessories
Summer is the season of iced coffees and cold drinks by the pool. Reusable water bottles can help your customers stay hydrated all season long. You can also choose to brand drink cozies, which keep cans fresh and hands dry. Or, jump on the reusable straw trend with a customized straw and carrying case combo. Drinkware is a compelling choice for your brand since 88% of consumers own a branded drinkware item.
Trust Towel Super Center for Your Promotional Towels
If you're considering promotional pool party towels as your featured summer giveaway, keep integrity at the forefront of your decision. Your promo item's quality is equal to your company's reputation for 72% of consumers. Towel Super Center offers a vast selection of beautiful, 100% cotton terry cloth towels that feel soft to the touch and have fantastic absorbency. Your promo beach towels will blow your customers away and last for years to help you gather more impressions, beach season after beach season.
Browse our selection of white and colored bath towels to find the perfect canvas for your logo today.
