What Is the Towel Challenge?

You may have seen the posts on Instagram of people posing in their bath towels with the hashtag #TowelChallenge and wondered what it was all about. The Towel Challenge is a fundraising effort that has pulled in tens of thousands of dollars for a great cause.

This trend is reminiscent of the Ice Bucket Challenge that hijacked social media feeds in 2014, when a fundraiser for ALS went viral. People around the world shared videos of themselves dumping icy water on their heads to raise awareness of the disease and money for an ALS charity. The Towel Challenge follows the same idea.

This challenge, which originated in Australia, benefits the Stroke Foundation’s Research Program, whose aim is to one day prevent strokes in addition to treating them. Since the challenge began, it has raised nearly $50,000, with a goal of $77,000.

The project has attracted the support of several celebrities, including former cricket star Lee Carseldine and “Australian Survivor” fan-favorite David Genat. Their #TowelChallenge posts have generated lots of attention and spread the word about the fundraiser virtually throughout the pandemic. The challenge offers an easy way for people to do good from their homes amidst a time of social distancing.

Steps of the Towel Challenge

The Towel Challenge has a simple premise to encourage as many people as possible to participate. All you have to do is follow these steps:

1. Donate to the Stroke Foundation or make a donation on behalf of a Towel Challenge participant.
2. Pose in a bath towel and put a black and white filter on the photo.
3. Share the photo on Instagram with the hashtag #TowelChallenge.
4. Nominate friends and family to participate in the challenge, too! Tag them in your post to spread the word.

When you share your photo on Instagram, you can also sign up to raise additional money for the Stroke Foundation. Create an account, and people can donate to you as a Towel Challenger.

How Your Funds Help Support the Stroke Foundation’s Research Program

The money raised by the Towel Challenge goes to researchers investigating ways to prevent strokes and improve the lives of those who have suffered from them. The researchers need support to show evidence of why changes in practice will work. They want to uncover better ways for people who have had strokes and their families to move forward. The best advances in medicine come from research, and this new funding will help these researchers find a game-changer in their field.

So, why not grab a towel and see how you can help the Australian Stroke Foundation meet its goal? You can harness your social media following to do good.

Our towels make a fantastic prop for a quick photo shoot. You can even turn the challenge into a fun affair at your place of business. Set the patrons at your gym or hotel up with bath towels you can find here, and let them know how they can participate in the Towel Challenge. Shop our wide selection at Towel Super Center today.