Hotel owners, however, should spend a bit more time thinking about these towels — taking into consideration where to buy them, how to buy them and what to look for in a towel’s product description before purchasing it. It’s a lot to keep in mind. That’s why we here at Towel Super Center want to help. We’ve pulled together the ultimate guide to wholesale hotel towels, including things to consider when buying them and what to look for when shopping. Follow these tips, and your hotel bath towel shopping will be much easier.
The Importance of Towels in the Hotel and Vacation Rental Business
Guests evaluate the quality of their hotel stays in many ways. They may feel that the cleanliness of the room is the most critical factor or the level of silence and privacy they receive. They may feel that the number of amenities available or the attentiveness of the staff are the most significant. However, for 94% of travelers and hotel visitors, towel quality is one of the most important factors mentioned in terms of hotel satisfaction.
A good towel is one that should go largely unnoticed. Guests will enjoy drying off with it after a shower or bath and will use it to dry their hands after a wash, but they won’t give it a great deal of thought. If the towel is soft, fluffy and absorbent, these details will fade into the background and simply become one more piece in the puzzle of a pleasant hotel stay.
Low-quality towels are another story altogether. If your towels are threadbare and scratchy and simply rub the water around the skin instead of absorbing it, your guests will notice immediately. The towels will stand out like a sore thumb against the backdrop of an otherwise lovely hotel experience. Even if everything else about the hotel was spotless and perfect, your guests may well leave with a lingering feeling that something wasn’t quite right and that they didn’t enjoy themselves as fully as they might have otherwise.
In time, they may forget the exact source of that discomfort, but they will remember the discomfort itself. And when it comes time for them to book another hotel in your area, they may remember this feeling and switch to a different hotel instead of returning to yours. Based on this information, we can see that hotel towels are not something to underestimate, as in some cases, they may genuinely have the power to make or break a guest’s stay.
The benefits of investing in a high-quality towel set for your vacation rental or hotel include:
- Better functionality: Premium towels will help your hotel look its best, but they’ll also provide high functionality and convenience for all guests who book a stay at your resort. With all the different types of towel sets available, guests can easily enjoy your spa, showers, pool and jacuzzis. You can also invest in the right style to match your cleaning needs. Since you’ll be hosting many guests, you’ll want towels that you can quickly and conveniently wash and dry.
- Boosted customer ratings: Stocking your hotel rooms and spas with high-quality towels indicates that you care for your customers and that you’ve taken steps to ensure their comfort. This means guests are more likely to leave your business with positive reviews and help increase your bottom line.
- Elevated visual appeal: Using consistent, attractive colors and materials in your towels boosts the look of your establishment and reflects luxury and sophistication. Choosing colors and designs that match your theme or aesthetic will make your hotel stand out. High-quality materials provide softness, absorbency and increased visual appeal. Towels are essential for any hotel or vacation rental business for these reasons.
What Types of Hotel Towels Are Available?
Bath towels may be the first type of towels that pop into your head when it comes to stocking hotel rooms or vacation rentals, but they’re far from the only variety you’ll need to have on hand. Towels come in various shapes and sizes, and if you want to ensure your guests have the very best hotel experience possible, it’s up to you to make sure your hotel room is stocked with every type of towel or towel set they might need.
Here are the primary different sizes and shapes of towels you’ll find available today. Decide which of these you feel are necessary to have in your hotel room:
- Washcloths: These small, square towels are essential in a hotel room for a variety of purposes. Guests may use them for scrubbing in the shower or for washing or drying their faces at the sink. Even the most basic hotel rooms should be stocked with plenty of these.
- Fingertip towels: Perhaps more of a specialty, but still an excellent variety to stock in your hotel room, fingertip towels are longer and narrower than washcloths and are ideal for placing alongside a sink where guests will need to dry off their hands after a quick wash.
- Hand towels: These are the towels your guests will use most often to dry off after washing their hands. Hang cotton hand towels from a towel bar or ring or fold them next to the sink to make them easily reachable. Either way, these are essential items to stock your hotel bathrooms with.
- Bath towels: These are probably the most critical towels in your hotel spa and bathroom. Guests will use these to dry off after a shower, wrap their hair or wear them as they get ready after their shower. Guests also appreciate spa towels to lounge and relax while you cater to their needs. Massages, manicures and steam rooms are taken to the next level when guests can wrap up with a cozy bath towel. Whatever towels you choose to stock or not stock, make sure your hotel spas and bathrooms are stocked with plenty of soft and fluffy bath towels.
- Bath sheets: These are less well-known than bath towels, although very similar. Bath sheets are slightly larger than the average bath towel, and you can use them in the same ways. They’re particularly effective when you’re looking to wear a towel after a shower, as their larger size provides more coverage, and they’re also great for using as a bath mat as you dry off after a shower or relaxing bubble bath.
- Pool towels: For waterfront vacation rentals or hotels with pools and hot tubs, pool or beach towels are a necessity. A pool towel is often longer than a bath towel and comes in various patterns and designs for a fun and playful aesthetic. You’ll want to stock your rooms with beach towels so guests can enjoy your poolside amenities and have the ideal vacation experience. Search for beach towels with high absorbency and softness so guests can dry off quickly and lounge comfortably.
Decide which combination of towels is most appropriate for your bathroom, and get busy stocking them.
What Qualities Should You Look For in Wholesale Hotel Bath Towels?
It’s one thing to resolve to stock your hotel with the finest or most premium towels. It’s another thing to select these towels out of a lineup. What sets high-quality towels apart, and what features should you look for when choosing the kind of towels that will elevate guests’ hotel experiences?
The features to look for will vary depending on your exact needs and intentions. For example, you may be looking for expensive towels that will last for years, or you may be looking for slightly more cost-effective towels that will not last as long but that are easily replaceable. With this in mind, feel free to adjust your criteria to your specific situation. Here are just a few of the qualities we think are essential in any hotel towel:
- Quick-drying: Efficiency is important to hotel guests. They want their stays to be easy, convenient and worry-free. Part of this means towels that are dry when they need to be. If a guest takes a shower one day, hangs their towel up to dry and then takes another shower the next day, they’ll want their towel to be dry and ready for another use. This means it’s critical for you to supply towels that dry quickly rather than allowing them to retain moisture over long periods of time.
- Beautiful appearance: Appearances are vital in hotels and vacation rental businesses. If your rooms look great, there’s a far greater chance that your guests will have a satisfying stay. This extends to the towels as well. For this reason, it’s necessary to always present your guests with beautiful, well-maintained towels.
- Soft comfort: Perhaps the most crucial feature of a hotel towel is its softness. Guests want premium cotton towels that feel soft, fluffy and luxurious against the skin. Towels that are thin and scratchy will not fit the bill — these towels are uncomfortable, and they’re often not absorbent as well. Instead, make sure the towels you stock your rooms with are fluffy enough to make your guests feel like the valued customers they are.
- Cleanliness: It goes without saying that all towels start as clean. The critical thing is to choose towels that will quickly return to this pristine state. You’ll need to wash hotel towels frequently, and the fastest and easiest way to clean them is to bleach them. This means you may want to think about selecting towels that you can easily bleach without sustaining any damage to ensure that every guest can enjoy a fresh and clean towel.
- Durability: Hotels and vacation rentals go through endless amounts of bath towels, washcloths and hand towels. When you search for towels with durable fibers and construction, you’ll have high-quality towels in supply at all times so that your guests feel well cared for. Purchasing premium towels that are made to last saves you time and money in the long run since you won’t need to replace your towels as often.
What Are the Benefits of Premium Towels?
When you shop at Towel Super Center, you’ll immediately see the extensive range of towels we offer, in every size, color, shape and style imaginable. For your hotel or resort towels in bulk, however, we recommend our premium towels. When you choose premium towels from Towel Super Center, you ensure your guests the full experience they deserve, right down to the minor details.
Here are just a few of the highlights you can share with your guests when you buy premium wholesale resort towels:
- Premium Plus, Premium and Economy towels that work for resorts, vacation rentals and hotels of all kinds.
- Absorbent, pure cotton fibers and construction that gets and stays fluffy after every wash.
- Quality construction that means your hotel’s towels will last through repeated washings while retaining their size and shape.
- A vast range of sizes for bath sheets, hand towels, bath mats and washcloths.
- Towels you can use at your pool, in your restaurant and in your guest rooms.
- Classic styling that makes it easy to reorder towels without having to replace your entire inventory.
- Budget-friendly pricing that makes it easy to improve your bottom line when buying the products you have to have.
Why Purchase Hotel Towels in Bulk?
Is it best to buy hotel bath towels in bulk or one at a time? The answer will depend on your specific situation, but we think that buying your hotel towels wholesale is almost always the superior option. Not sure buying in bulk is the right option for you? Here are just a few of the main reasons we hope you’ll consider giving it a try:
- Save money: When you buy large numbers of towels in bulk, you can take advantage of bulk order discounts. This results in you paying significantly less for the same amount of towels than you would if you went out and bought the same number of towels one at a time.
- Ensure uniformity: Most department and home goods stores only stock a small number of any particular product. This means that if you go to your local store to buy towels, you may find ten or even 25 of the same towel, but not many more than that. Compare this with the experience of ordering in bulk. When you order wholesale, you can be sure that you’ll find as many towels as you need, all in the exact same color, shape, towel weight, style and quality, rather than trying to cobble together matches from different sources.
- Enjoy convenience: Driving to the store and buying towels off the shelf is an enormous hassle that no busy hotel owner has time to deal with. You’ve got plenty of other things on your mind, and the last thing you need is to worry about trying to fit giant loads of towels into your vehicle. Instead, why not leave this part to us? Place your bulk order online and wait as the towels are shipped directly to you. For sheer convenience and peace of mind, bulk online orders can’t be beaten.
Shop Your Bulk Hotel and Resort Towels Today at Towel Super Center
We hope we’ve convinced you of the merits of buying your hotel towels in bulk. But out of the various sites that sell these wholesale towels, why should you choose Towel Super Center? We’ve got a simple answer for that.
Hotels, restaurants, salons, spas, sports teams, schools, community organizations, gyms — they all count on us to provide quality towels and linens at low prices. Buy more and save more — that’s why we’re the go-to source for value. You’ll find:
- Towels for your hotel in a vast range of vibrant colors. We also carry black, gray and beige towels and colorfast towels in several colors.
- Bedroom, spa and bathroom linens in a variety of sizes and fabric weights.
- Towels for your hotel’s restaurant, salon, spa facilities, gym and pool.
- Clearance linens with prices so low you’ll have to see them to believe it.
With benefits like these, it isn’t hard to see why so many hotels and resorts turn to us to meet their towel needs. Today, we invite you to join them by making Towel Super Center your hotel’s secret resource.
You love saving money as much as the next manager or owner, but you also know you get what you pay for. When you choose Towel Super Center to supply your hotel with towels, you’ll save money and get the quality you deserve at the same time. Wash our towels again and again — it’s easy to see why selective customers who could shop anywhere choose us instead.
At Towel Super Center, our values are unparalleled. In the unlikely event that you’re not satisfied with your purchase, send the towels back unused. We’re one of the few towel wholesalers that accept returns.
Are you in the market for wholesale towels for your hotel or resort? Then Towel Super Center wants to be your new partner. Browse our selection of bulk towels, available today in every shape, size and style you might need.
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